Social Media though an emerging term in the Internet Marketing circles, has grown its roots deep in the concepts of Search Engine Marketing and Optimization, and Web 2.0 standards, and is evolving with Web 3.0. To understand the core concept of Social Media and its optimization, it’s crucial to identify and analyze its connections with SEM/SEO, Web 2.0 and Web 3.0. The evolving needs of web users and alterations in search functionalities demand equal upgrades in SEO/SEM strategies, and as user is the main focus, there’s an ultimate need of full duplex communication between a business and the end user. On the other hand, Web 2.0 as it provides a platform for the execution of high end functional applications sets a base line for social media to grow and evolve. Further, as Web 3.0 is all about enhancing your online presence and the business are rapidly getting online, so they need to have a direct access to the end users.
Though the www represents itself as an example of global village, but the whole system cannot work in isolation, i.e. standalone websites, and thus it needs transformation of ideas and experiences into a platform. The platform that best meets the requirements of contemporary times is Social Media. And this origin of Social Media defines it as a platform integrating technology and social interaction in order to bring innovative solutions through user experience with less response time. But this integration and interaction do not result as innovation if the optimization factor is absent, i.e. if website is not visible to the targeted user, or the user is unaware of it in any way. This creates the need of Social Media Optimization, but what actually it is?