Archive for March, 2010

How to Make Any Designer the Designer of Your Dreams

Friday, March 12th, 2010

It isn’t always easy to find the right designer for your projects, whether we’re talking about Web designers, logo designers, ad designers, or any other type. But is that really designers’ faults? In many cases, no. It’s ours (as the buyers).

Let’s assume that we’re not talking about newbies, but truly competent and experienced designers here. They can get the job done. So why does your designer not give you exactly what you want? Simple. Designers aren’t mind readers. Problems with design projects can easily stem from a lack of communication (from both parties), but especially in cases where the buyer takes a “I’ll know what I want when I see it” approach.

As a writer I deal with the same thing on the service provider side. As a client of designers I know I’ve caused my fair share of problems too — it’s why I do much of my design work myself and simply outsource the coding these days. It’s not that I don’t trust the designers I know. It’s that I know myself — I can’t always visualize exactly what I want from a design and sometimes I can’t express what I want well enough to help a designer visualize it either.

Many buyers don’t come to this realization though. They expect a design professional to magically be able to figure out what they want and give it to them. Now don’t get me wrong. Not all buyers are like that. My point is just that even if you are fussy about designs like I am, there’s still hope. You can not only find the right designer for your project, but you can help any competent designer be that “right” designer. It starts with you! (more…)