RSS for Small Business
Wednesday, October 24th, 2007Really Simply Syndication, or RSS, feeds are an easy way to bulk up your website content or actively promote your website material on other sites. With RSS, content is delivered through a feed to another website, email or web browser. RSS can deliver any number of content offerings from your site including promotional material, articles, new blog posts, or alerts readers or other sites. The use of RSS feeds has expanded dramatically in the last decade and has become instrumental in syndicating content.
RSS is especially useful to pull feeds into your website. This bulks up your site with content offerings and article titles from other related sites. RSS can also be used to improve your search engine optimization (SEO) as it makes your site more visible to search engines and generates traffic and incoming links. Finally RSS can be a connection between you and your customers letting them know when new material is offered through your website.
To use RSS feeds, consider the following:
• Plan the content the RSS will contain. A RSS feed can contain many forms of content. The feed can publicize articles or blog posts, product reviews, press releases, announcements or any combination of the above. The contents of your feed should be interesting to readers, and centralized to retain the interest of your initial audience. The more specific and interesting your feed, the more likely it will be picked up by other sites or individuals. (more…)


