Coming Up With A Good Domain Name!

As an internet marketer, the first thing one has to do is look for a good domain name to register. Domain names are the real estate of online business. They are the cornerstones of a good internet business. It is really not a difficult task finding a domain name. There are several places online where a search can be done to check if a domain name is available. You must be wondering, if it was such a simple thing, why all the hue and cry about domain names.

That is because, it is a tough task deciding on the kind of domain name that catches people’s attention.

There are a couple of ways to go about this. One is using the keyword method and the other is branding.

The keyword method involves keyword research, where one searches for a domain name that is rich in keywords, on the niche that is being targeted. They say that Google loves keyword rich domains.

For example, if you are planning on setting up a website on weight loss, the first keyword rich name that comes to mind is obviously something like weightloss.com, which would obviously be taken already. So, you will need to search for other keywords in the same niche.

Short keywords are the most favored for domain names as they are easy to remember, but we cannot always get them. Try to choose a domain name that reflects the problems faced by the niche, such as easyweightloss.com etc. Although, this is not a short and punchy name, something like this that is longer but describes “what’s in the box,” works wonders too.

A domain name should be something that people can remember, whether it is a short or a long one. It is very difficult to remember something like, “kckfc,” unless it represents a well-known brand. Not everyone uses bookmarks to remember sites. It helps to have an easy to remember and easy to spell domain name. Just because the original spelling is not available, many people end up using mis-spelled domain names, which do not do much either.

An easy to remember domain name also entails having a .com extension, only because people are used to that. If your domain is easy to remember but without the .com extension, people will type the domain name in and type .com, they will be taken to some other site. You do not want that to happen. It is not that all other extensions are bad, but only that when choosing a name, preference should be given to a .com.

The second method of coming up with a good domain name is branding, which means giving the website a name that has nothing to do with what the website is about, but people will know it all the same, such as sites like Yahoo and Google.

A brandable domain name should look interesting with a good pronunciation. It may not be descriptive but can be very effective all the same. Once a brand is known to people, they will associate it with your website. Branding is tougher to pull off as a lot of marketing needs to be done.

If you have noticed, domain names with hyphens or numbers are cheaper. The reason behind this is because they are inconvenient for people to type. It is very easy for people to forget the hyphen or numbers and it is highly advisable to avoid them as far as possible.
The above factors may be important in finding a good domain name, but at times it is difficult to find one which fits the mould. There is no need to be discouraged if this happens, just go ahead and pick a name that suits your need. There are several websites on the net which do not comply with all the factors given above, but they are well known with lot of visitors.

Having a good domain name is one thing but promoting the site and making it well known is something else.

6 Responses to “Coming Up With A Good Domain Name!”

  1. Short Domain Fanatic Says:

    Keyword rich domains tend to be a little more valuable than the brandable ones, but in these web 2.0 Internet days short brandable domains are becomming more and more popular. A reason to chose a choose a brandable name for your site could be the possibility of a very short name. About 10 million 5 letter domain names are still available. Such short names can be really cool and easy to remember.

  2. Pro Wrestling Fanatic Says:

    Good article. There is a good debate over which is better — keyword-rich domain names and “brandable” domain names. A lot of folks contend now that brandable is better, but like this article says, that requires a lot of marketing, which entails lots of work, time, and MONEY!

  3. PC Games Says:

    Keyword rich domains tend to be a little more valuable than the brandable ones, but in these web 2.0 Internet days short brandable domains are becomming more and more popular. A reason to chose a choose a brandable name for your site could be the possibility of a very short name. About 10 million 5 letter domain names are still available. Such short names can be really cool and easy to remember.

  4. Czeslaw Says:

    We should really consider choosing a good name for our websites. It should be sounding frielndy for the guests.

  5. Leon Murray Says:

    What company is the best Domain Registrar? i’ve heard that Godaddy and Moniker are the best.-‘:

  6. Tên Miền Says:

    Can I ask you a question? If I want to buy domain and hosting in the US, how can I transfer money? I have tried several times but I failed.