Search engine optimization (SEO) is a system of internet marketing strategy peculiarly targeted to improve the ranking of websites in search engine listings. It’s a smart way of employing the inherent global power of the Internet, to optimally enjoy profound organic search results.

On a general level, the website owner’s main interest for going after upward listing through an extensive relevant keywords, is to achieve first rate acceptance from search engine traffic (quality visitors) who come in a warmth mood, and are in better inclination to become customers.

Over the years, this style of online marketing continues to gather widest interests and spinning topical issues, at every interval. For instance, you could wake up tomorrow to hear that google.com has suddenly change its policies, algorithms, or ban some erring websites for committing one offense or the other.

The expression “SEO” also mean search engine consultants who perform optimization job on behalf or in collaboration with clients. But generally, search engine optimization remain extremely lucrative, which inform reasons vast majority of online companies are ever jostling to earn their own share of the cake.

However, as it is in other ventures, there are many mistakes people are making when it comes to optimizing their websites on search engines. Some could be very costly, while others are milder, but in reality such errors can all be avoided. Let’s take a look at some of them, below:

Employing so called automatic search engine submission tools has proven a big loss to people. Agreed, manual submission do takes time; but if you compare the continuous gains of enjoying organic, warmth stream of visitors to your site, then you will consider as worthy every effort you can put into it.

It is dangerous to your finances and business bottom line to fall prey or join the bandwagon of those falling for those who use ‘magical robots’ to send websites to thousands search engines, which will end up in the dustbin of failure.

In the days of yore, piling too many keywords into meta tags (or cloaking pages) was effective, but not anymore. Things have changed, and if care is not taken, major search engines, especially google.com will get your site banned permanently from its data. What search engines now recognize is the incorporation of keywords into text, based on the information that people are searching for.

Almost identical with the above, but different in styles and principles. Obviously search engines love visible, readable texts, but will frown when you overdosed it with keywords. For example, let’s say your website is selling used computer, and in a single paragraph the keyword “used computer” appear, say 8 or more times.

For such offence, google.com have demoted many websites that use keywords in such lopsided manner. The best approach is to use your deserved keyword a few times. A 600-word article for instance, should not contain “used computer” more than 15 times.

In reality, search engines are technically programmed to read graphics, but unknown to many business owners, it is ever looking to rank TEXTS. So, for a successful SEO campaigns, you should focus much more on text than graphics.

Every search engine has process and guidelines different from others. Firstly, take time to read individual’s submission procedures, digest and fully understand it before making any move. Though, this may not cause your site getting banned, however, the time wasted on such venture may be huge. In fact, this sordid experience has been responsible for frustrating many out of the SEO game.

This is one of the commonest mistakes. Ideally, major search engines do put their weight behind websites which title tag aptly describes their business themes at the beginning. And, apart from search engine, it also help searchers to identify with your website upfront, and if that tallies with what they are looking for, then you are sure of being visited immediately.

It is not uncommon to see some fellows masquerading as ‘SEO experts,’ and claiming to guarantee certain huge number of hits per day. Some of these hawks will even outrageously stick out their necks, promising you certain number of customers and so on.

Without any doubt, such claims are too good to be true, and never work that way. On the contrary, to win the search engine game, you must be ready to roll up your shirt, dig deep into the mud, before you can succeed in locating the buried gold within.

Sometimes too, some professional scam artists, will merely register your websites onto pop-ups, adware, and several other redirect pages that only will end up bringing visitors that do NOT have interest in what you are offering. Wasted hope!